Amar Cheema

SURCHARGES AND SELLER REPUTATION
Cheema, Amar (2008), “Surcharges and Seller Reputation,” Journal of Consumer Research, 35, 1 (June), 167-177.

RELATIVE IMPORTANCE OF ONLINE VERSUS OFFLINE INFORMATION FOR INTERNET PURCHASES
Cheema, Amar and Purushottam Papatla (2008), “Relative Importance of Online versus Offline Information for Internet Purchases: The Effect of Product Category and Internet Experience,” Journal of Business Research (Special Issue on Internet Customer Behavior), forthcoming.

THE EFFECT OF PARTITIONS ON CONTROLLING CONSUMPTION
Cheema, Amar and Dilip Soman (2008), “The Effect of Partitions on Controlling Consumption,” Journal of Marketing Research, 45, 6 (December), forthcoming.

ANYTIME VERSUS ONLY
Cheema, Amar and Vanessa M. Patrick (2008), “Anytime versus Only: Mindsets Moderate the Effect of Expansive versus Restrictive Frames on Promotion Evaluation,” Journal of Marketing Research, 45, 4 (August), 462-472.

MALLEABLE MENTAL ACCOUNTING
Cheema, Amar and Dilip Soman (2006), “Malleable Mental Accounting: The Effect of Flexibility on the Justification of Attractive Spending and Consumption Decisions,” Journal of Consumer Psychology, 16, 1 (January), 33-44 (Winner of the 2006 JCP young contributor award).

ECONOMICS, PSYCHOLOGY, AND SOCIAL DYNAMICS OF CONSUMER BIDDING IN AUCTIONS
Cheema, Amar, Peter T. L. Popkowski-Leszczyc, Rajesh Bagchi, Richard P. Bagozzi, James C. Cox, Utpal M. Dholakia, Eric A. Greenleaf, Amit Pazgal, Michael H. Rothkopf, Michael Shen, Shyam Sunder, and Robert Zeithammer (2005), “Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions,” Marketing Letters, 16, 3/4, 401-413 (Invited proceedings paper for the 6th Invitational Choice Symposium, Estes Park, CO).

WHEN GOALS ARE COUNTER-PRODUCTIVE
Soman, Dilip and Amar Cheema (2004), "When Goals are Counter-Productive: The Effects of Violation of a Behavioral Goal on Subsequent Performance," Journal of Consumer Research, 31, 1 (June), 52-62.

AUCTIONS: RESEARCH OPPORTUNITIES IN MARKETING
Chakravarti, Dipankar, Eric Greenleaf, Atanu Sinha, Amar Cheema, James Cox, Daniel Friedman, Teck Ho, R. Mark Isaac, Andrew Mitchell, Amnon Rapoport, Michael Rothkopf, Joydeep Srivastava, and Rami Zwick (2002), “Auctions: Research Opportunities in Marketing,” Marketing Letters,13,3 (August), 281-296 (Invited proceedings paper for the 5th Invitational Choice Symposium, Asilomar, CA, 2001).

THE EFFECT OF CREDIT ON SPENDING DECISIONS
Soman, Dilip and Amar Cheema (2002), “The Effect of Credit on Spending Decisions: The Role of Credit Limit and Credibility,” Marketing Science, 21, 1 (Winter), 32-53 (Chosen one of the top 50 management articles of 2002 by Emerald Management Reviews).

THE EFFECT OF WINDFALL GAINS ON THE SUNK COST EFFECT
Soman, Dilip and Amar Cheema (2001), “The Effect of Windfall Gains on the Sunk Cost Effect,” Marketing Letters, 12, 1 (February), 51-62.

DRIVERS AND CONTEXTUAL MODERATORS OF CONSUMER VALUATION IN PARTICIPATIVE PRICING MECHANISMS
Cheema, Amar and Utpal Dholakia (2004), “Drivers and Contextual Moderators of Consumer Valuation in Participative Pricing Mechanisms,” Special Session Summary, in B. E. Kahn and M. F. Luce (eds.), Advances in Consumer Research, 31, pp. 46-47.

PROCESSING UNDERLYING CONSUMER VALUATION AND BEHAVIOR IN VARIOUS AUCTION MECHANISMS
Cheema, Amar and Dipankar Chakravarti (2003), “Processes Underlying Consumer Valuation and Behavior in Various Auction Mechanisms,” Special Session Summary, in P. A. Keller and D. W. Rook (eds.), Advances in Consumer Research, 30, pp. 211-212.

CONSUMER RESPONSES TO UNEXPECTED PRICE CHANGES
Cheema, Amar and Dilip Soman (2002), “Consumer Responses to Unexpected Price Changes: Affective Reactions and Mental Accounting Effects,” Special Session Summary, in S. M. Broniarczyk and K. Nakamoto (eds.), Advances in Consumer Research, 29, pp. 342-343.

READY, SET, GO! CREATIVITY, INNOVATION, AND NEW PRODUCTS
Cheema, Amar and Barney Pacheco (2001), “Ready, Set, Go! Creativity, Innovation, and New Products,” MSI Conference Proceedings, Report No. 00-113. Cambridge, MA: Marketing Science Institute.

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